Client: Toyota Motor Europe
3D Production: www.Flavor3D.com
Art Direction: Joost Timmerman

Project: Accessory marketing for Toyota Aygo

This project was the first to get a more dynamic animation. Where multiple cars drive in to help communicate different groups of accessories.

To underline the more youth full direction; accessory descriptions were left out, quicker camera movements added. The music chosen almost gives a physical dimension to the dynamic feel.

Besides a detailed storyboard, the briefing included as well a low poly rough animatic. This to brief in more detail the visual concept. With this, a quicker "camera flow" decision was made and in the end gave us a shorter production process.

Thanks to a smooth collaboration with Flavor3D, we got a great looking animation.

An animation very well aligned with the Aygo vehicle marketing.